I made a survey for some of the data in the Google Analytics with the help of some European Street team members. I think it's pretty interesting if you want to know how you perform in relation to other shops here on Etsy. In any case, I really needed that for myself; so it could be interesting for others too !
Do have a look: http://handmademarketing.org/etsy-shop-google-analytics/
The pictures are a bit small in the article; if you click on the pictures below you get larger ones: